academic service
UNIVERSITY OF VIRGINIA
Member, Directing Circle, Contemplative Sciences Center, 2013-present
Chair, McIntire School of Commerce: Annual Review, Promotion, and Tenure Committee, 2010-present
Provost's University-Wide Promotion and Tenure Review Committee, 2007-2010
Faculty Senate Member, 2006-2009
Marketing Area, Research Workshop Coordinator, McIntire School of Commerce, 2000-present
McIntire School of Commerce Research Committee, Chair, 2000-2006
DOCTORAL COMMITTEES
Haiyan Hu (Consumer Sciences Department, U. of Wisconsin, member, topic: retailing and cross-cultural consumer behavior); faculty member at Morgan State University
Haksin Chan (Marketing Department, U. of Wisconsin, chairperson, topic: new theory and evidence on word-of-mouth consumer behavior); Winner of Runner-Up Award in the Society for Consumer Psychology/Jagdish Sheth Dissertation Competition; faculty member at Hong Kong University
Neeraj Bhardwaj (Marketing Department, U. of Wisconsin, member, topic: effects of customer focus on customer satisfaction); faculty member at the University of Texas
Siok Tambyah (Marketing Department, U. of Wisconsin, 1999, member, topic: rethinking ethnicity); faculty member at the University of Singapore
James E. Burroughs (Marketing Department, U. of Wisconsin, 1998, chairperson, topic: creative consumption); faculty member at the University of Virginia, McIntire School of Commerce
Harri Luomala (Business School, U. of Vaasa, Finland, member, topic: negative moods and consumer self-gift behavior); faculty member at the University of Vaasa
Jon Austin (Marketing, U. of Wisconsin, 1997, member, topic: low involvement processing of pictorial advertising); faculty member at Cornell University
David Chern (School of Mass Communication and Journalism, U. of Wisconsin, 1996, member, topic: sociocultural values and advertising in Taiwan); faculty member at the National Taiwan University
Susan Fournier (Marketing, U. of Florida, 1994; member, topic: consumers' relationships with brands); faculty member at Boston University
Betsy Moore (Marketing, U. of Florida, 1994, member, topic: children, advertising, and product trial); faculty member at Notre Dame University
Robert Veryser (Marketing, U. of Florida, 1993, member, topic: aesthetic responses to product design)
Marian Dingena (Marketing, Erasmus University, 1994, member; topic: rhetorical figures and meaning in advertising); in private business in the Netherlands
Michelle DeMoss (Marketing, U. of Florida, 1993, chairperson, topic: comparing dyadic gifts and self-gifts); faculty member at Stetson University
MASTER'S THESES COMMITTEES
Daniele Trevisani (Journalism and Communications, U. of Florida, 1992, member, topic: message channels and source credibility)
Mary Robb (Journalism and Communications, U. of Florida, 1992, member, topic: cause-related marketing)
SERVICE TO PROFESSIONAL JOURNALS, ORGANIZATIONS, & ASSOCIATIONS
Editorial Review Board Member, Social Business (2011-present)
Editorial Review Board Member, Applied Research in Quality of Life (2009-present)
Editorial Review Board Member, Behavioral Marketing Abstracts (2008-present)
Editorial Review Board Member, Journal of Public Policy and Marketing (2006-present)
President, Association for Consumer Research (2005) and Co-Founder of the ACR movement known as Transformative Consumer Research (see www.acrwebsite.org)
Member of the Board of Directors, Association for Consumer Research (2004-2006)
Editorial Review Board Member, Journal of Marketing (2004-2006)
Editorial Review Board Member, Journal of Consumer Psychology (2003-present)
Editorial Review Board Member, Journal of Research for Consumers (2005-present)
Editor, Journal of Consumer Research (2000-2003)
Editorial Review Board Member, Journal of Marketing Research (1999-2003)
Associate Editor, Journal of Consumer Research (1997-1999)
Publications Committee Member, Association for Consumer Research (1995-1996)
Editorial Review Board Member, Journal of Consumer Research (1994-1997) (2003-present)
Co-Chair, Buyer Behavior Track, 1994 American Marketing Association Summer Educators' Conference, San Francisco
Program Committee, 1992, 1994, 1996, & 1998 Annual Conferences of the Association for Consumer Research
Program Committee, 1992 & 1995 Annual Conferences of the European Marketing Academy
Ad hoc Reviewer of Papers for these Journals:
Journal of Consumer Research, 1988-1993 [see above]
Journal of Marketing Research, 1988-1999 [see above]
Journal of Marketing
International Journal of Research in Marketing
Journal of Consumer Psychology
Journal of Advertising
Psychology and Marketing
Journal of Retailing
Research in Consumer Behavior
Journal of Public Policy and Marketing
Journal of Economic Psychology
Visual Communication Quarterly
Discourse Processes
Critical Studies in Mass Communication Review
European Journal of Marketing
Discourse Processes
CONFERENCE PAPERS REVIEWER
Association for Consumer Research Conferences
American Marketing Association Educators' Conferences and Marketing Theory Conferences
World Marketing Conference
European Marketing Academy Conferences
RESEARCH GRANT PROPOSALS REVIEWER
Marketing Science Institute
Social Sciences and Humanities Research Council of Canada
DOCTORAL DISSERTATION COMPETITION REVIEWER
Marketing Science Institute (Alden G. Clayton Awards,
John A. Howard Awards)
Member, Directing Circle, Contemplative Sciences Center, 2013-present
Chair, McIntire School of Commerce: Annual Review, Promotion, and Tenure Committee, 2010-present
Provost's University-Wide Promotion and Tenure Review Committee, 2007-2010
Faculty Senate Member, 2006-2009
Marketing Area, Research Workshop Coordinator, McIntire School of Commerce, 2000-present
McIntire School of Commerce Research Committee, Chair, 2000-2006
DOCTORAL COMMITTEES
Haiyan Hu (Consumer Sciences Department, U. of Wisconsin, member, topic: retailing and cross-cultural consumer behavior); faculty member at Morgan State University
Haksin Chan (Marketing Department, U. of Wisconsin, chairperson, topic: new theory and evidence on word-of-mouth consumer behavior); Winner of Runner-Up Award in the Society for Consumer Psychology/Jagdish Sheth Dissertation Competition; faculty member at Hong Kong University
Neeraj Bhardwaj (Marketing Department, U. of Wisconsin, member, topic: effects of customer focus on customer satisfaction); faculty member at the University of Texas
Siok Tambyah (Marketing Department, U. of Wisconsin, 1999, member, topic: rethinking ethnicity); faculty member at the University of Singapore
James E. Burroughs (Marketing Department, U. of Wisconsin, 1998, chairperson, topic: creative consumption); faculty member at the University of Virginia, McIntire School of Commerce
Harri Luomala (Business School, U. of Vaasa, Finland, member, topic: negative moods and consumer self-gift behavior); faculty member at the University of Vaasa
Jon Austin (Marketing, U. of Wisconsin, 1997, member, topic: low involvement processing of pictorial advertising); faculty member at Cornell University
David Chern (School of Mass Communication and Journalism, U. of Wisconsin, 1996, member, topic: sociocultural values and advertising in Taiwan); faculty member at the National Taiwan University
Susan Fournier (Marketing, U. of Florida, 1994; member, topic: consumers' relationships with brands); faculty member at Boston University
Betsy Moore (Marketing, U. of Florida, 1994, member, topic: children, advertising, and product trial); faculty member at Notre Dame University
Robert Veryser (Marketing, U. of Florida, 1993, member, topic: aesthetic responses to product design)
Marian Dingena (Marketing, Erasmus University, 1994, member; topic: rhetorical figures and meaning in advertising); in private business in the Netherlands
Michelle DeMoss (Marketing, U. of Florida, 1993, chairperson, topic: comparing dyadic gifts and self-gifts); faculty member at Stetson University
MASTER'S THESES COMMITTEES
Daniele Trevisani (Journalism and Communications, U. of Florida, 1992, member, topic: message channels and source credibility)
Mary Robb (Journalism and Communications, U. of Florida, 1992, member, topic: cause-related marketing)
SERVICE TO PROFESSIONAL JOURNALS, ORGANIZATIONS, & ASSOCIATIONS
Editorial Review Board Member, Social Business (2011-present)
Editorial Review Board Member, Applied Research in Quality of Life (2009-present)
Editorial Review Board Member, Behavioral Marketing Abstracts (2008-present)
Editorial Review Board Member, Journal of Public Policy and Marketing (2006-present)
President, Association for Consumer Research (2005) and Co-Founder of the ACR movement known as Transformative Consumer Research (see www.acrwebsite.org)
Member of the Board of Directors, Association for Consumer Research (2004-2006)
Editorial Review Board Member, Journal of Marketing (2004-2006)
Editorial Review Board Member, Journal of Consumer Psychology (2003-present)
Editorial Review Board Member, Journal of Research for Consumers (2005-present)
Editor, Journal of Consumer Research (2000-2003)
Editorial Review Board Member, Journal of Marketing Research (1999-2003)
Associate Editor, Journal of Consumer Research (1997-1999)
Publications Committee Member, Association for Consumer Research (1995-1996)
Editorial Review Board Member, Journal of Consumer Research (1994-1997) (2003-present)
Co-Chair, Buyer Behavior Track, 1994 American Marketing Association Summer Educators' Conference, San Francisco
Program Committee, 1992, 1994, 1996, & 1998 Annual Conferences of the Association for Consumer Research
Program Committee, 1992 & 1995 Annual Conferences of the European Marketing Academy
Ad hoc Reviewer of Papers for these Journals:
Journal of Consumer Research, 1988-1993 [see above]
Journal of Marketing Research, 1988-1999 [see above]
Journal of Marketing
International Journal of Research in Marketing
Journal of Consumer Psychology
Journal of Advertising
Psychology and Marketing
Journal of Retailing
Research in Consumer Behavior
Journal of Public Policy and Marketing
Journal of Economic Psychology
Visual Communication Quarterly
Discourse Processes
Critical Studies in Mass Communication Review
European Journal of Marketing
Discourse Processes
CONFERENCE PAPERS REVIEWER
Association for Consumer Research Conferences
American Marketing Association Educators' Conferences and Marketing Theory Conferences
World Marketing Conference
European Marketing Academy Conferences
RESEARCH GRANT PROPOSALS REVIEWER
Marketing Science Institute
Social Sciences and Humanities Research Council of Canada
DOCTORAL DISSERTATION COMPETITION REVIEWER
Marketing Science Institute (Alden G. Clayton Awards,
John A. Howard Awards)