teaching & prior positions
GENERAL AREAS OF TEACHING INTERESTS
Consumer Behavior and Consumer Research
Transformative Consumer Research
Marketing Research
Ethics and Social Issues
Wisdom and Well-Being
Technology Management and Marketing
Health Care Marketing
PRIOR POSITIONS
Robert Hill Carter Professor of Marketing, McIntire School of Commerce, University of Virginia, 2000-present; teaching Marketing Research, Consumer Behavior, and Cultivating Wisdom and Well-Being for Personal and Professional Growth
Visiting International Scholar, Discipline of Marketing, University of Sydney, Nov.-Dec. 2004; doctoral seminar on multi-method consumer research
Adjunct Professor of the Management of Information Technology, McIntire School of Commerce, University of Virginia, 2001-2004; taught Marketing Strategy and Research in Technology-Intensive Markets.
Adjunct Professor of Administrative Medicine, University of Wisconsin Medical School,1995-2001, taught Health Care Marketing Strategy and Research in the non-residential Master's program for physicians
Endowed Chair of Marketing, School of Business, Dublin City University, Ireland, 8/97 - 8/98; lectures and seminars on marketing and consumer research, global marketing, and relationship marketing
Assistant/Associate Professor of Business, University of Wisconsin, 1994-2000, taught undergraduate and MBA Global Marketing; undergraduate marketing research and MBA Marketing Research (in both the full-time program and the executive weekend program); PhD Seminar on Consumer Behavior
Guest Professor of Marketing, Copenhagen Business School, Denmark, 8/89/-8/90; taught Consumer Behavior
Assistant Professor of Marketing, University of Florida, 1987-1989, 1990-1994; taught undergraduate and MBA Marketing Research, undergraduate Promotions/Advertising Management, and Ph.D. seminar on Selected Topics in Consumer Behavior (team-taught with Richard Lutz)
Visiting Lecturer in Marketing, Indiana University, 1986-1987; taught Introduction to Marketing and Marketing Research (both undergraduate level)
Associate Instructor of Marketing, Indiana University, 1983-1986; taught Introduction to Marketing (undergraduate level)
Adjunct Professor of Health Care Administration, Indiana University, 1982; taught Marketing Management for Heath Care Organizations (graduate level)
Adjunct Professor of English, University of Indianapolis, 1981-1982; taught basic and advanced composition
Consumer Behavior and Consumer Research
Transformative Consumer Research
Marketing Research
Ethics and Social Issues
Wisdom and Well-Being
Technology Management and Marketing
Health Care Marketing
PRIOR POSITIONS
Robert Hill Carter Professor of Marketing, McIntire School of Commerce, University of Virginia, 2000-present; teaching Marketing Research, Consumer Behavior, and Cultivating Wisdom and Well-Being for Personal and Professional Growth
Visiting International Scholar, Discipline of Marketing, University of Sydney, Nov.-Dec. 2004; doctoral seminar on multi-method consumer research
Adjunct Professor of the Management of Information Technology, McIntire School of Commerce, University of Virginia, 2001-2004; taught Marketing Strategy and Research in Technology-Intensive Markets.
Adjunct Professor of Administrative Medicine, University of Wisconsin Medical School,1995-2001, taught Health Care Marketing Strategy and Research in the non-residential Master's program for physicians
Endowed Chair of Marketing, School of Business, Dublin City University, Ireland, 8/97 - 8/98; lectures and seminars on marketing and consumer research, global marketing, and relationship marketing
Assistant/Associate Professor of Business, University of Wisconsin, 1994-2000, taught undergraduate and MBA Global Marketing; undergraduate marketing research and MBA Marketing Research (in both the full-time program and the executive weekend program); PhD Seminar on Consumer Behavior
Guest Professor of Marketing, Copenhagen Business School, Denmark, 8/89/-8/90; taught Consumer Behavior
Assistant Professor of Marketing, University of Florida, 1987-1989, 1990-1994; taught undergraduate and MBA Marketing Research, undergraduate Promotions/Advertising Management, and Ph.D. seminar on Selected Topics in Consumer Behavior (team-taught with Richard Lutz)
Visiting Lecturer in Marketing, Indiana University, 1986-1987; taught Introduction to Marketing and Marketing Research (both undergraduate level)
Associate Instructor of Marketing, Indiana University, 1983-1986; taught Introduction to Marketing (undergraduate level)
Adjunct Professor of Health Care Administration, Indiana University, 1982; taught Marketing Management for Heath Care Organizations (graduate level)
Adjunct Professor of English, University of Indianapolis, 1981-1982; taught basic and advanced composition